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master's thesis
Web aplikacija za promociju brandova
2022. urn:nbn:hr:137:337037
Topić, Kristijan
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Topić, K. (2022). Web aplikacija za promociju brandova (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:337037

Topić, Kristijan. "Web aplikacija za promociju brandova." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:337037

Topić, Kristijan. "Web aplikacija za promociju brandova." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:337037

Topić, K. (2022). 'Web aplikacija za promociju brandova', Master's thesis, University of Pula, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:337037

Topić K. Web aplikacija za promociju brandova [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:137:337037

K. Topić, "Web aplikacija za promociju brandova", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:337037

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Metadata
TitleWeb aplikacija za promociju brandova
Title (english)Web Application for Brand Promotion
AuthorKristijan Topić
MentorGoran Matošević (mentor)
Committee memberVanja Bevanda (predsjednik povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
Committee memberKatarina Kostelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Program Engineering
Abstract
U ovom radu izložena je funkcionalnost aplikacije „Promotezone“ i njena arhitektura i korištene tehnologije. Kako je danas marketing postao nužan za opstojanje bilo kojeg poslovnog poduhvata, tvrtke su prisiljene tražiti inovativne i kreativne načine za promociju svojih proizvoda kako bi se istaknule od konkurencije i povećale prodaju. Jedan od sve popularnijih načina na koji tvrtke šire svjesnost o svom brendu je promocija preko društvenih mreža korištenjem tzv. influencer marketinga u kojem... More tvrtke pronalaze utjecajne ljude koji će promovirati njihove proizvode. Aplikacija „Promotezone“ služi za spajanje brendova sa njegovim možebitnim promotorima. Brendovima (tvrtkama) nije uvijek lako naći relevantne promotore u njihovom području i taj problem nastoji riješiti aplikacija „Promotezone“. Također, iz drugog aspekta, može ponuditi nove prilike za promotore. Brendovi i promotori se mogu međusobno tražiti po raznim kategorijama i lokaciji kao i međusobno komunicirati preko live chata te spremati u svoje liste suradnika. Aplikacija je razvijena korištenjem tehnologija Vue JS što je frontend razvojni okvir za JavaScript, Firebase (Google – ova platforma za razvoj aplikacija koja rješava cjelokupni backend dio aplikacije) i SASS (CSS predprocesor) za uređivanje izgleda. Less
Abstract (english)
This paper presents the functionality of the "Promotezone" application, its architecture and the technologies used. As marketing has become necessary for the survival of any business venture today, companies are forced to look for innovative and creative ways to promote their products in order to stand out from the competition and increase sales. One of the increasingly popular ways in which companies spread awareness of their brand is promotion through social media using the so-called... More influencer marketing in which companies find influential people to promote their products. The "Promotezone" application serves to connect brands with their potential promoters. It is not always easy for brands (companies) to find relevant promoters in their area, and the "Promotezone" application tries to solve this problem. Also, from another aspect, it can offer new opportunities for promoters. Brands and promoters can search for each other by various categories and locations, as well as communicate with each other via live chat and save other users in their lists of collaborators. The application was developed using technologies Vue JS, which is a frontend development framework for JavaScript, Firebase (Google's application development platform that handles the entire backend part of the application) and SASS (CSS preprocessor) for layout editing. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:337037
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Informatics Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-30 18:18:07
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