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master's thesis
Marketing organizacija za zaštitu okoliša
2022. urn:nbn:hr:137:873986
Šekuljica, Nikolina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Šekuljica, N. (2022). Marketing organizacija za zaštitu okoliša (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:873986

Šekuljica, Nikolina. "Marketing organizacija za zaštitu okoliša." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:873986

Šekuljica, Nikolina. "Marketing organizacija za zaštitu okoliša." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:873986

Šekuljica, N. (2022). 'Marketing organizacija za zaštitu okoliša', Master's thesis, University of Pula, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:873986

Šekuljica N. Marketing organizacija za zaštitu okoliša [Master's thesis]. Pula: University of Pula; 2022 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:873986

N. Šekuljica, "Marketing organizacija za zaštitu okoliša", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:873986

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Metadata
TitleMarketing organizacija za zaštitu okoliša
Title (english)Marketing of environmental protection organisations
AuthorNikolina Šekuljica
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Neprofitne organizacije za zaštitu u posljednjih nekoliko godina stječu sve veću popularnost na domaćem ali i svjetskom tržištu zbog brige o održivosti. Marketing takvih organizacija ključan je za njihov uspješan rad i razvoj. Ovim se radom daje direktna usporedba između marketinga jedne globalne organizacije - World Wild Fund for Nature, te dvije hrvatske udruge - Zelena Akcija i Udruga Sunce. Usporedbom tih organizacija utvrđuju se pozitivne i negativne prakse u marketingu, te se pokušava dati osvrt na ključne razlike između marketinga svjetskih i nacionalnih organizacija.
Abstract (english)
In the last few years, non-profit organizations for environmental protection have been gaining more and more popularity on the domestic and global market due to concerns about sustainability. Marketing of such organizations is crucial for their successful operation and development. This paper provides a direct comparison between the marketing of one global organization - World Wild Fund for Nature, and two Croatian associations - Zelena Akcija and Udruga Sunce. By comparing these organizations, positive and negative practices in marketing are determined, and an attempt is made to review the key differences between the marketing of global and national organizations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:873986
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-07 12:35:50