Marketing organizacija za zaštitu okoliša

Šekuljica, Nikolina

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master's thesis

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Marketing organizacija za zaštitu okoliša

2022. urn:nbn:hr:137:873986

Šekuljica, Nikolina

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Šekuljica, N. (2022). Marketing organizacija za zaštitu okoliša (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:873986

MLA 8th Edition

Šekuljica, Nikolina. "Marketing organizacija za zaštitu okoliša." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:873986

Chicago 17th Edition

Šekuljica, Nikolina. "Marketing organizacija za zaštitu okoliša." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:873986

Harvard

Šekuljica, N. (2022). 'Marketing organizacija za zaštitu okoliša', Master's thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:873986

Vancouver

Šekuljica N. Marketing organizacija za zaštitu okoliša [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:873986

IEEE

N. Šekuljica, "Marketing organizacija za zaštitu okoliša", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:873986

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:873986

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Metadata

Title	Marketing organizacija za zaštitu okoliša
Title (english)	Marketing of environmental protection organisations
Author	Nikolina Šekuljica
Mentor	Erik Ružić (mentor)
Committee member	Dragan Benazić (predsjednik povjerenstva)
Committee member	Erik Ružić (član povjerenstva)
Committee member	Danijela Križman Pavlović (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2022-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Neprofitne organizacije za zaštitu u posljednjih nekoliko godina stječu sve veću popularnost na domaćem ali i svjetskom tržištu zbog brige o održivosti. Marketing takvih organizacija ključan je za njihov uspješan rad i razvoj. Ovim se radom daje direktna usporedba između marketinga jedne globalne organizacije - World Wild Fund for Nature, te dvije hrvatske udruge - Zelena Akcija i Udruga Sunce. Usporedbom tih organizacija utvrđuju se pozitivne i negativne prakse u marketingu, te se pokušava... More
Abstract (english)	In the last few years, non-profit organizations for environmental protection have been gaining more and more popularity on the domestic and global market due to concerns about sustainability. Marketing of such organizations is crucial for their successful operation and development. This paper provides a direct comparison between the marketing of one global organization - World Wild Fund for Nature, and two Croatian associations - Zelena Akcija and Udruga Sunce. By comparing these... More
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:873986
Study programme	Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Marketing Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2022-10-07 12:35:50

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