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master's thesis
Oglašavanje na društvenim mrežama
2022. urn:nbn:hr:137:527075
Šimunić, Helena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Šimunić, H. (2022). Oglašavanje na društvenim mrežama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:527075

Šimunić, Helena. "Oglašavanje na društvenim mrežama." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:527075

Šimunić, Helena. "Oglašavanje na društvenim mrežama." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:527075

Šimunić, H. (2022). 'Oglašavanje na društvenim mrežama', Master's thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:527075

Šimunić H. Oglašavanje na društvenim mrežama [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:527075

H. Šimunić, "Oglašavanje na društvenim mrežama", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:527075

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Metadata
TitleOglašavanje na društvenim mrežama
Title (english)Advertising on social network
AuthorHelena Šimunić
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog diplomskog rada je „Oglašavanje na društvenim mrežama“. U radu se objašnjava što je marketinška komunikacije i koji su njezini oblici, internetski marketing, e-trgovina, mobilni marketing i oglašavanje na društvenim mrežama. Digitalni svijet se razvija brže nego bilo što do sada, a s njime rastu i društvene mreže. Razvojem društvenih mreža promijenio se način na koji svijet komunicira, stoga su važan komunikacijski alat za stvaranje, dijeljenje i širenje informacija kako za... More poduzeće tako i za potrošače. S time oglašavanje na društvenim mrežama je veliki uspjeh zbog lakšeg ciljanja korisnika i niskih troškova. U sklopu rada provedeno je istraživanje putem anketnog upitnika o prisutnosti oglašavanja na društvenim mrežama u mjesecu kolovozu 2022. godine putem online programa Google Form. Anketa je usmjerena prema studentima, i podijeljena je na društvenim mrežama Facebooku i Instagramu za svojevoljno rješavanje. Na anketni upitnik je odgovorilo 30 ispitanika. Less
Abstract (english)
The topic of this thesis is „Advertising on social networks“. This paper explains what marketing communications is and what its forms are, Internet marketing, e-commerce, mobile marketing, and advertising on social networks. The digital world is developing faster than anything before, and social networks are growing whit it. The development of social networks has changed the way the word communicates, so they are an important communication tool for creating, sharing, and spearing... More information for both companies and costumers. With that, advertising on social networks is a great success to easier targeting of users on low cost. As a part of the work, research was conducted through a questionnaire about the presence of advertising on social networks in the month of August 2022 through the online program Google Form. This survey is aimed at student and has been shared on social networks like Facebook and Instagram for voluntary resolution. 30 respondents answered the questionnaire. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:527075
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-13 10:20:20
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