Following the defeat of the Axis in World War II, Eastern Europe, including Yugoslavia, entered into the Soviet sphere of interest. In the early post-war period Yugoslavia was the most loyal Soviet ally, completely imitating Soviet society and economy. Following the Resolution of Cominform in 1948, Yugoslavia was left isolated from both the East and the West. United States were the only world power that could protect it from USSR. Yugoslavia had to fulfil some of the Western demands and in return, it received primarily financial help and military donations. Equally important were relations with Italy and West Germany, because these two countries were the main sources of Western culture. Arrival of Khrushchev to Belgrade in 1955, led to reconciliation with the Soviets. However, Yugoslavia was an advocate of the non-block policy and it found supporters in Egypt, India and other Third World countries. These three states founded the Non-Aligned Movement. Development of economy and social reforms of the fifties brought to the increase of the standard of living and new social reforms. By turning to the West, Yugoslavia opened itself to free market and gave its citizens some flavour of the West. In this way Hollywood and rock'n'roll conquered Yugoslavia and changed the society’s image and expectations.