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master's thesis
Društveno odgovorni potrošači
2022. urn:nbn:hr:137:901298
Vuletić, Lorena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Vuletić, L. (2022). Društveno odgovorni potrošači (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:901298

Vuletić, Lorena. "Društveno odgovorni potrošači." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:901298

Vuletić, Lorena. "Društveno odgovorni potrošači." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:901298

Vuletić, L. (2022). 'Društveno odgovorni potrošači', Master's thesis, University of Pula, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:901298

Vuletić L. Društveno odgovorni potrošači [Master's thesis]. Pula: University of Pula; 2022 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:137:901298

L. Vuletić, "Društveno odgovorni potrošači", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:901298

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Metadata
TitleDruštveno odgovorni potrošači
Title (english)Socially responsible consumers
AuthorLorena Vuletić
MentorKristina Afrić Rakitovac (mentor)
Committee memberLela Tijanić (predsjednik povjerenstva)
Committee memberKristina Afrić Rakitovac (član povjerenstva)
Committee memberInes Kersan-Škabić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-11-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kako bi se poboljšale određene društvene nepravde i ekološki problemi, potrebno je modificirati sustav tekuće potrošnje te promicati društveno odgovornu potrošnju. Podizanje svijesti zahtijevaju znanje o stavovima i trenutno ponašanje potrošača prema ovoj vrsti potrošnje. Cilj ovoga rada je poznavati stavove i ponašanje potrošača prema potrošnji društveno odgovornih proizvoda. Kako bi se to postiglo, provedena je anketa na određenom broju potrošača. Rezultati pokazuju da postoji visoka razina zabrinutosti za društvene probleme i kao i visoka percipirana učinkovitost potrošača. Međutim, još uvijek je prilično ispod razine percepcije osobne koristi.
Abstract (english)
In order to improve certain social injustices and environmental problems, it is necessary to modify the current consumption system and promote socially responsible consumption. Raising awareness requires knowledge of the attitudes and current behavior of consumers towards this type of consumption. The aim of this work is to know the attitudes and behavior of consumers towards the consumption of socially responsible products. In order to achieve this, a survey was conducted on a certain number of consumers. The results show that there is a high level of concern for social problems as well as a high perceived efficacy of consumers. However, it is still well below the level of perceived personal benefit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:901298
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-18 17:09:30