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master's thesis
Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke
2023. urn:nbn:hr:137:923922
Badurina, Tamara
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Badurina, T. (2023). Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:923922

Badurina, Tamara. "Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:923922

Badurina, Tamara. "Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:923922

Badurina, T. (2023). 'Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke', Master's thesis, University of Pula, accessed 19 October 2024, https://urn.nsk.hr/urn:nbn:hr:137:923922

Badurina T. Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke [Master's thesis]. Pula: University of Pula; 2023 [cited 2024 October 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:923922

T. Badurina, "Istraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:923922

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Metadata
TitleIstraživanje tržišta u funkciji dizajniranja iskustva zaposlenika poslovne banke
Title (english)Market Research in the Function of Designing Employee Experience in a Commercial Bank
AuthorTamara Badurina
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U suvremenom poslovnom okruženju, privlačenje i zadržavanje talentiranih zaposlenika ključni je izazov za bankarski sektor, posebno u Hrvatskoj. Razumijevanje iskustva zaposlenika i njihovih potreba kroz tržišno istraživanje može doprinijeti razvoju učinkovitih strategija. Ovaj diplomski rad proučava izazove u privlačenju i zadržavanju mladih talenata u hrvatskim bankama, s naglaskom na kreiranje pozitivnog radnog iskustva. Analiza se temelji na kvalitativnom pristupu i studiji slučaja jedne banke. Identificirani su ključni elementi dizajniranja iskustva zaposlenika, poput prepoznavanja preferencija, učinkovite komunikacije, programa obuke i pogodnosti. Posebna pažnja posvećena je angažmanu zaposlenika i njegovoj povezanosti s radnim okruženjem. Rad naglašava važnost tržišnih istraživanja za oblikovanje iskustva zaposlenika, što može rezultirati povećanjem učinkovitosti, produktivnosti i konkurentske pozicije banke.
Abstract (english)
In the contemporary business environment, attracting and retaining talented employees is a key challenge for the banking sector, especially in Croatia. Understanding employee experiences and their needs through market research can contribute to the development of effective strategies. This thesis examines the challenges of attracting and retaining young talents in Croatian banks, with an emphasis on creating a positive work experience. The analysis is based on a qualitative approach and a case study of one bank. Key elements of designing employee experience, such as recognizing preferences, effective communication, training programs, and benefits have been identified. Special attention is given to employee engagement and its connection to the working environment. The study emphasizes the importance of market research in shaping employee experience, which can result in increased efficiency, productivity, and competitive position of the bank.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:923922
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-27 18:45:58