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master's thesis
Istraživanje preferencije kupaca ekoloških proizvoda
2016. urn:nbn:hr:137:565788
Cetina, Ivon
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Cetina, I. (2016). Istraživanje preferencije kupaca ekoloških proizvoda (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:565788

Cetina, Ivon. "Istraživanje preferencije kupaca ekoloških proizvoda." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:565788

Cetina, Ivon. "Istraživanje preferencije kupaca ekoloških proizvoda." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:565788

Cetina, I. (2016). 'Istraživanje preferencije kupaca ekoloških proizvoda', Master's thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:565788

Cetina I. Istraživanje preferencije kupaca ekoloških proizvoda [Master's thesis]. Pula: University of Pula; 2016 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:565788

I. Cetina, "Istraživanje preferencije kupaca ekoloških proizvoda", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:565788

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Metadata
TitleIstraživanje preferencije kupaca ekoloških proizvoda
Title (english)Customer Preferences Research on Product "X"
AuthorIvon Cetina
MentorDragan Benazić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-06-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje kupaca je ponašanje koje kupci izražavaju u traženju, kupovini, korištenju, vrednovanju i odlučivanju o proizvodima, uslugama i idejama za koje očekuju da će zadovoljiti njihove potrebe. Kako je kupac sklon stalnom mijenjanju ukusa i preferencija, neophodno je kontinuirano praćenje potreba potrošača i predviđanja njihovih želja prije konkurencije. Kod analize ponašanja kupaca prvi je korak pronaći razlog zašto pojedinci odnosno ljudi više vole jedno dobro ili uslugu od drugog. Kod... More opisivanja preferencije kupaca potrebno je razmišljati na način da kupac može uspoređivati različite grupe proizvoda koji su raspoloživi za kupnju. Zatim hoće li biti skloniji prema jednoj grupi proizvoda ili prema drugoj ili će kupac biti indiferentan prema objema grupama. Preferencije kupaca se mogu definirati kao pozitivna motivacija prema određenom proizvodu ili usluzi. Iako je teško shvatljiv koncept, pokazalo se da sklonosti kupaca mogu mjeriti na učinkovit način, te njihovo istraživanje može pružiti veće razumijevanje na izbor kupaca za određenim proizvodom ili uslugom. Less
Abstract (english)
Customer behavior is a behavior that consumers express in finding, purchasing, using, evaluating and making decisions about products, services and ideas for wich they expect to meet their needs. As the buyer tends to constantly change tastes and preferences, it is necessary to continually monitor the needs of customers and predict their needs before the competition. First step in analyzing consumer behavior is to find a reason why individuals and people in general prefer one good or... More service from another. In describing the preferences of consumers it is necessary to think in a way that the consumer can compare different groups of products that are available for purchase. Then if the customer will be more inclined towards one group of products or to another, or will the customer be indifferent to both groups of products. Customer preferences can be defined as positive motivation towards particular product or service. Although it is a concept that is hard to understand, it has been shown that consumer preferences can be measured in an effective way, and their research can provide a greater understanding of customers choice for particular product or service. Less
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:565788
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-05 12:01:19
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