This work attempts to emphasize the importance of nurturing local identity in educational institutions. Throughout this work, the state of local identity in educational institutions is discussed in historical context. In the past, it was seen as something negative, and only standard language was supposed to be used, leaving no room for local dialects in the educational system. However, we have witnessed how this has changed over time with the introduction of the principle of nativeness. By studying the curriculum, we can see that the educational outcome related to native land is present in every grade of primary school. Analyzing the responses obtained during the interviews, it is possible to conclude that the nurturing of native speech and native literature is indeed crucial, as children are becoming less familiar with them, and it is the teachers' responsibility to transmit this knowledge. We also gained insight into dif- ferent opinions and attitudes of teachers, as well as examples and ideas for implementing local-oriented teaching. In the concluding part of the paper, an example of a local-oriented teaching project with a focus on the city of Rovinj and its tradition is presented.