prikaz prve stranice dokumenta Osjetljivost turista na cijene
  Download
PDF 1.47 MB
undergraduate thesis
Osjetljivost turista na cijene
2016. urn:nbn:hr:137:462328
Čalić, Nina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Čalić, N. (2016). Osjetljivost turista na cijene (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:462328

Čalić, Nina. "Osjetljivost turista na cijene." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:462328

Čalić, Nina. "Osjetljivost turista na cijene." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:462328

Čalić, N. (2016). 'Osjetljivost turista na cijene', Undergraduate thesis, University of Pula, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:462328

Čalić N. Osjetljivost turista na cijene [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:462328

N. Čalić, "Osjetljivost turista na cijene", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:462328

Please login to the repository to save this object to your list.
Metadata
TitleOsjetljivost turista na cijene
Title (english)Tourist sensitivity to prices
AuthorNina Čalić
MentorMarija Bušelić (mentor)
Committee memberKristina Afrić Rakitovac (predsjednik povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
Committee memberSanja Blažević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turističko tržište je mjesto gdje se sastaju ponuda i potražnja. Količina robe i usluga koje se nude turistima po određenoj cijeni naziva se ponuda, a tu istu robu i usluge možemo plasirati na tržište ako za nju postoji interes i to se naziva turistička potražnja. Turist je kupac koji raspolaže svojim novcem i kreator je vlastitog putovanja prema svojim financijskim mogućnostima. Isti je osjetljiv na cijenu zbog tehnologije koja mu u ovom 21.st. otvara njegove vidike i dobro su informirani o... More cijenama. Cijena je iznos novca koji se daje za određeni proizvod ili uslugu. Kako bi se zadovoljilo kupca, pogotovo one cjenovno osjetljive diskriminira se cijenama te se one formiraju prema potrošačima, proizvodima i lokaciji. Osim diskriminacijskih cijena postoje i psihološke cijene koje pomažu kupcu da se bolje osjeća. Proizvođač je taj koji se na tržištu bori i sa konkurencijom i kupcima. On je taj koji mora pratiti, prepoznati i udovoljavati turistima. Kako bi udovoljio svima mora ponuditi pristupačnije cijene od konkurencije, a ne smije ići ispod svojih troškova proizvodnje zbog kojih bi mogao poslovati u gubitku. Da bi zadovoljili kupca treba ga privući stvarima koja možda nisu za prodavača besplatne, ali nisu ni od velikog značaja. Turisti koji su osjetljivi na cijenu i dobiju popust nikad neće biti zadovoljni jer će misliti da su mogli dobiti još veći. Većinom dolazi do konflikta između te dvije strane zbog toga što turisti nikad neće biti zadovoljni cijenom, a prodavač želi da kupac plati više kako bi više i zaradio. Less
Abstract (english)
Tourism market is a place where demand and supply meet. On one hand quantity of goods and services that are offered on market at a certain price are called supply. On the other hand, that same quantity of goods and services we can place on market if there is interest for them and that is called tourist demand. A tourist is customer who disposes with his money and is creator of his own journey according to his own financial possibilities. Tourist as a costumer nowadays starts to be sensitive... More on prices because of technology in 21st century and so because of prices availability at Internet. Price is amount of money costumer gives for buying some product or receiving different type of service. Beacuse of costumers price sensitivity, prices are often made by types of costumers, products and location which are called discriminatory prices. Psychological prices help costumers feel better and give him another, let's call it motivation, for buying new products. Manufacturer has rivalry with concurents to convince costumers his product is the right one for them therefore manufacturer needs to recognize, follow and please his costumers. In other words a manufacturer has to be proactive in all aspects. Production costs are the only aspect manufacturers can't go bellow with prices because of revenue loss threats that can show up. Tourists are very sensitive about prices so even with a high sales they won't be satisfied. So we can conclude prices are the main reason why there are conflicts between costumers and sellers or manufacturers. Costumer always wants lower prices and manufacturer wants to make profit therefore, in my opinion, if a costumer is always right then a compromise is the right thing. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:462328
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-06 09:57:37
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.