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master's thesis
Istraživanje zadovoljstva korisnika bankarskim uslugama
2022. urn:nbn:hr:137:725913
Harmadi, Leo
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Harmadi, L. (2022). Istraživanje zadovoljstva korisnika bankarskim uslugama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:725913

Harmadi, Leo. "Istraživanje zadovoljstva korisnika bankarskim uslugama." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:725913

Harmadi, Leo. "Istraživanje zadovoljstva korisnika bankarskim uslugama." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:725913

Harmadi, L. (2022). 'Istraživanje zadovoljstva korisnika bankarskim uslugama', Master's thesis, University of Pula, accessed 10 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:725913

Harmadi L. Istraživanje zadovoljstva korisnika bankarskim uslugama [Master's thesis]. Pula: University of Pula; 2022 [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:137:725913

L. Harmadi, "Istraživanje zadovoljstva korisnika bankarskim uslugama", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:725913

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Metadata
TitleIstraživanje zadovoljstva korisnika bankarskim uslugama
Title (english)Customer satisfaction research with banking services
AuthorLeo Harmadi
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kvaliteta je svakako najvažniji čimbenik koji određuje poslovanje jedne banke. Stalnim unapređenjem kvalitete svaka banka nastoji povećati zadovoljstvo postojećim klijentima i steći nove klijente. Razina zadovoljstva klijenata banaka se razlikuje, tako da je mjerenje zadovoljstva klijenata iznimno važno. Kao i u svakom poslu, tako i u poslu banaka najbitnija je profitnost, a što je klijent više zadovoljan, više troši i sklon je isprobavanju novih paketa usluga.
Abstract (english)
Quality is certainly the most important factor that determines the operations of a bank. By constantly improving quality, every bank strives to increase the satisfaction of existing clients and acquire new clients. Bank customer satisfaction levels vary, so measuring customer satisfaction is extremely important. As in any business, the most important thing in banking is profitability, and the more satisfied the client is, the more he spends and tends to try new service packages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:725913
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-07 08:55:20