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master's thesis
Igrifikacija u educiranju i motiviranju prodavača
2023. urn:nbn:hr:137:051372
Francetić, Dora
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Francetić, D. (2023). Igrifikacija u educiranju i motiviranju prodavača (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:051372

Francetić, Dora. "Igrifikacija u educiranju i motiviranju prodavača." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:051372

Francetić, Dora. "Igrifikacija u educiranju i motiviranju prodavača." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:051372

Francetić, D. (2023). 'Igrifikacija u educiranju i motiviranju prodavača', Master's thesis, University of Pula, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:051372

Francetić D. Igrifikacija u educiranju i motiviranju prodavača [Master's thesis]. Pula: University of Pula; 2023 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:051372

D. Francetić, "Igrifikacija u educiranju i motiviranju prodavača", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:051372

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Metadata
TitleIgrifikacija u educiranju i motiviranju prodavača
Title (english)Igrification in educating and motivating salespeople
AuthorDora Francetić
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad istražuje koncept igrifikacije u kontekstu educiranja i motiviranja prodavača te analizira njegov utjecaj na njihovu angažiranost, motivaciju i postizanje poslovnih ciljeva. Ispitivanje provedeno među direktorima i voditeljima prodaje te svim ostalim upravljačkim funkcijama unutar prodaje ukazuje na prisutnost svijesti o igrifikaciji, ali ograničenu primjenu. Većina ispitanika koristi igrifikaciju kako bi povećala angažiranost i motivaciju prodavača te poboljšala prodajne rezultate, pri čemu se nagrade, priznanja, bodovanje i rangiranje ističu kao ključni elementi. Glavne prepreke su nedostatak tehničkih resursa i svijesti o pojmu igrifikacije. Rezultati sugeriraju pozitivan utjecaj igrifikacije na motivaciju i angažiranost prodavača, dok postoji potreba za daljnjim usvajanjem i prilagodbom tehnološke infrastrukture. Provedeno istraživanje doprinosi razumijevanju potencijala igrifikacije u unapređenju prodajnih rezultata u Republici Hrvatskoj.
Abstract (english)
This master's thesis explores the concept of gamification in the context of educating and motivating salespeople, and analyzes its impact on their engagement, motivation, and achievement of business goals. The survey conducted among sales directors and managers indicates awareness of gamification, but limited implementation. The majority of respondents use gamification to enhance the engagement and motivation of salespeople, as well as to improve sales results, with rewards, recognition, scoring, and ranking standing out as key elements. The main obstacles are the lack of technical resources and awareness about the concept of gamification. The results suggest a positive influence of gamification on the motivation and engagement of salespeople, while indicating a need for further adoption and adaptation of technological infrastructure. The conducted research contributes to understanding the potential of gamification in enhancing sales performance in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:051372
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-15 13:26:22