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master's thesis
Trendovi u mobilnim aplikacijama: percepcija Gen Z
2023. urn:nbn:hr:137:672920
Dujak, Ana Maria
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Dujak, A. M. (2023). Trendovi u mobilnim aplikacijama: percepcija Gen Z (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:672920

Dujak, Ana Maria. "Trendovi u mobilnim aplikacijama: percepcija Gen Z." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:672920

Dujak, Ana Maria. "Trendovi u mobilnim aplikacijama: percepcija Gen Z." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:672920

Dujak, A. M. (2023). 'Trendovi u mobilnim aplikacijama: percepcija Gen Z', Master's thesis, University of Pula, accessed 30 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:672920

Dujak AM. Trendovi u mobilnim aplikacijama: percepcija Gen Z [Master's thesis]. Pula: University of Pula; 2023 [cited 2024 April 30] Available at: https://urn.nsk.hr/urn:nbn:hr:137:672920

A. M. Dujak, "Trendovi u mobilnim aplikacijama: percepcija Gen Z", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:672920

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Metadata
TitleTrendovi u mobilnim aplikacijama: percepcija Gen Z
Title (english)Mobile Apps Trends: Gen Z Perceptions
AuthorAna Maria Dujak
MentorIva Slivar (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberRoberta Kontošić Pamić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Generacija Z, demografska kohorta rođena između sredine 1990-ih i sredine 2010-ih, poznata je po svom oslanjanju na mobilne uređaje i tehnološkoj pameti. To je rezultiralo naglim porastom korištenja aplikacija, s određenim trendovima koji su se pojavili među korisnicima generacije Z. Aplikacije za društvene mreže poput Instagrama, Snapchata i TikToka i dalje dominiraju tržištem, dok su popularne i aplikacije za igre, mentalno zdravlje, obrazovne i financijske aplikacije. Te aplikacije nude niz značajki poput kratkih videozapisa, AR filtara, live streaminga, vođenih meditacija, savjeta za brigu o sebi, zabavnih obrazovnih alata i alata za financijsko planiranje. Općenito, generacija Z usmjerava tržište aplikacija prema značajkama koje daju prioritet društvenoj povezanosti, mentalnoj dobrobiti, obrazovanju i financijskom osnaživanju. Programeri aplikacija neprestano uvode inovacije kako bi zadovoljili različite potrebe i interese korisnika generacije Z.
Abstract (english)
Generation Z, the demographic cohort born between the mid-1990s and mid-2010s, is known for its reliance on mobile devices and tech savvy. This has resulted in a surge in app usage, with certain trends emerging among Gen Z users. Social media apps like Instagram, Snapchat and TikTok continue to dominate the market, while gaming, mental health, educational and financial apps are also popular. These apps offer a variety of features such as short videos, AR filters, live streaming, guided meditations, self-care tips, fun educational tools, and financial planning tools. Overall, Gen Z is driving the app market toward features that prioritize social connectivity, mental well-being, education, and financial empowerment. App developers are constantly innovating to meet the diverse needs and interests of Gen Z users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:672920
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-21 10:38:35