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undergraduate thesis
Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX
2022. urn:nbn:hr:137:784735
Biškup, Krešimir
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Biškup, K. (2022). Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:784735

Biškup, Krešimir. "Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:784735

Biškup, Krešimir. "Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:784735

Biškup, K. (2022). 'Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX', Undergraduate thesis, University of Pula, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:784735

Biškup K. Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:784735

K. Biškup, "Marketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:784735

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Metadata
TitleMarketing događaja s osvrtom na organizaciju FIM CROATIAN SPEEDWAY GRAND PRIX
Title (english)Event marketing for FIM CROATIAN SPEEDWAY GRAND PRIX
AuthorKrešimir Biškup
MentorErik Ružić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj završnog rada je pokazati teoriju marketinga događaja na primjeru organizacije masovnog događaja sportskog karaktera. U radu se opisuje tijek organizacije događaja po koracima, od istraživanja, planiranja i izvedbe, do analize, a sve uz navedene primjere. Suočavanje s preprekama dio je svakog projekta pa je važno znati kako riješiti prepreke i propuste bez narušavanja koncepta organizacije. Ljudski resursi kao izrazito važan element pri organizaciji događaja dolaze u fokus prilikom odabira suradnika, volontera i partnera. Marketinški splet aktivnosti koristi se za informiranje javnosti, za privlačenje publike i sponzora koji u zamjenu za podršku dobivaju vlastitu nacionalnu i globalnu promociju. Primarni izvori su djelatnici marketinga, turizma i managementa s dugogodišnjim iskustvom, ali i iskustvo autora u organizaciji velikih događaja. Navodi su potrkijepljeni stručnom literaturom i teorijskim okvirom koji proizlazi iz nje.
Abstract (english)
This paper is written as theory of event marketing and management on an example of a mass attendance sporting event. The steps for organising the event were described in detail, from research to planning and execution with analysis all corroborated by examples . Facing the problems and possible failure is importand part of every project and it is important for those issues to be solved without disrupting the concept of the organisation. Human resource management is one of the most important apsects and the process of choosing associates and volunteers need to be handled with caution. Marketing is used to inform the public, for ticket sales, sponsorships that finance the project in exchange for global and national promotion. The primary source of data were people working in the fields of marketing, sports management and tourism in Croatia, as well as author's own experience in organising large scale events. Literature is used as a theoretical concept of principles given on examples.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:784735
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-21 13:58:01