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master's thesis
Stavovi o oglašavanju na društvenim mrežama
2023. urn:nbn:hr:137:136508
Stjepanović, Iris
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Stjepanović, I. (2023). Stavovi o oglašavanju na društvenim mrežama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:136508

Stjepanović, Iris. "Stavovi o oglašavanju na društvenim mrežama." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:136508

Stjepanović, Iris. "Stavovi o oglašavanju na društvenim mrežama." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:136508

Stjepanović, I. (2023). 'Stavovi o oglašavanju na društvenim mrežama', Master's thesis, University of Pula, accessed 30 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:136508

Stjepanović I. Stavovi o oglašavanju na društvenim mrežama [Master's thesis]. Pula: University of Pula; 2023 [cited 2024 April 30] Available at: https://urn.nsk.hr/urn:nbn:hr:137:136508

I. Stjepanović, "Stavovi o oglašavanju na društvenim mrežama", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:136508

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Metadata
TitleStavovi o oglašavanju na društvenim mrežama
Title (english)Attitudes about social media advertising
AuthorIris Stjepanović
MentorIva Slivar (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberRoberta Kontošić Pamić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog diplomskog rada je proučavanje stavova o oglašavanju na društvenim mrežama i samom oglašavanju na društvenim mrežama. Danas je gotovo nezamislivo pronaći osobu koja ne koristi Internet ili društvene mreže te je podložan prisustvu oglašavanja u suvremenim medijima te ih je nemoguće izbjegnuti. Društvene mreže kojima smo eksponirani svaki dan posjeduju veoma signifikantno djelovanje na uviđanja i iduće korake gotovo svakog pojedinca. Da bi se utvrdilo može li oglašavanje na društvenim mrežama djelovati na stavove i mišljenja ispitanika te koji su efekti oglašavanja, u sklopu diplomskog rada izvršeno je ispitivanje putem ankete.
Abstract (english)
The aim of this thesis is to study attitudes about advertising on social networks and advertising on social networks itself. Today, it is almost unimaginable to find a person who does not use the Internet or social networks and is subject to the presence of advertising in modern media and it is impossible to avoid them. The social networks to which we are exposed every day have a very significant effect on the insights and next steps of almost every individual. In order to determine whether advertising on social networks can affect the attitudes and opinions of respondents and what are the effects of advertising, a survey was conducted as part of the diploma thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:136508
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-22 11:38:21