Adventure tourism as a selective form of tourism on the global tourism market is one of the most profitable forms of tourism. The paper presents the general theory of terms such as tourism, experience economy and tourist experience. The main focus of the paper is on adventure tourism in the Republic of Croatia, SWOT analysis shows the advantages, disadvantages, threats and opportunities for adventure tourism in Croatia. Secondly, the importance of selective forms of tourism and the importance of creating a destination management company (DMC), which through its work will contribute to the creation of new forms of services and products in the field of adventure tourism, is emphasized. Through a case study, the state of adventure tourism in the area of Vukovar-Srijem County, as well as the possibilities of involving the local population in tourism, is presented. The research method of analysis and synthesis of the available literature was used in the preparation of the paper.