Business decision-making is a term that denotes the process of making decisions concerning the company's operations. It differs from personal decision-making in the number of people affected by the decision. For this reason, business decision-making is approached much more systematically than personal decision-making. In order to systematically approach business decision-making, it is important to know the factors that influence business decisions, which can be objective and subjective, the ways in which decisions can be made in organizations, which can be group or individual, and what emotions are and in what way influence business decision-making. All the mentioned elements of business decision-making were examined on the example of the case of the AC group company, and it was concluded that emotions are one of the most important aspects of business decision-making because they have the greatest influence on making decisions that are morally correct.