The toppic of this paper is researching the tourist offer of the city of Dubrovnik. Dubrovnik is a city located in the very south of the Republic of Croatia, which is recognizable by its preserved cultural heritage and numerour interesting touristi events. 54 Recently, as part of the tourist offer of the city, selective forms of tourism such as film, crouse and congress tourism have appeared, which attract a large number of tourists and achieve an extension of the tourist season. But in order for the area to retain its identity and indigenous offer, it is necessary to take care of its sustainability. Despite the tourist recognition and large revenues from tourism, it is necessary to create sustainability which improves the quality of life in the destination. Accordingly, it is desirable to develop balance of tourists trends in the centre of the city and enable more comfortable coexistence of the local community and tourists.