Istria County is the most developed tourist destination in Croatia and as such is recognized as competitive and attractive in many global emitting tourist markets. In the perception of tourists, it has the status of a naturally preserved and rich in tourist resources destination that offers numerous facilities for comfort, entertainment and active vacation. Rich in natural resources, such as streams, rolling hills, small towns located on peaks in the interior of Istria, but also rocky shores and pebble beaches with the offer of high-capacity hotel facilities, as a destination is an excellent option for tourists to stay and rest. Istria bases its tourist offer on numerous natural resources, but has also become aware that the extension of the tourist season can contribute to the perception of Istria as a desirable destination because of other attractions, not just summer beaches and entertainment. Investments in the continuity of existing Istrian attractions make them very competitive and visited. The organization of numerous tourist events throughout Istria throughout the year encourages and motivates tourists to come to Istria not only in summer, and this contributes to the development of Istria as a year-round active and functional destination.