Museums as public facilities are active for more than two hundred years now and they keep amazing the visitors with their exhibits. However, museum activity has not always been the one to exhibit the artifacts, but to adjust and implement new knowledge gathered from new economic disciplines such as marketing in museums and museum management according to the changes and trends in the demand and on the touristic market. Even the museum's output has changed its purpose through time, sometimes even its shape in which it has been presented to the public. That is, both types of the final output had to succumb to change: the scientific output and the visitor's experience. In both cases, modern technologies have been used. For example the virtual museum exhibits or the equipment which allows the visitor to choose which parts and in what way he wants to see the exhibit – whether it is a video sketch, a range of photos or just an audio tape of the curator narrating the story. The arrival of the museum visitor, whom we find also a cultural tourist, is influenced firstly by his inner psychological needs, which are furthermore influenced by different motives as a trigger of his motivation. There are many motives, from a simple curiosity, planned visit as a part of the organised business or school trip, until the pure passion towards the studying of the artifacts and exhibitions. Financing of the museums and the entire museum activity is done mostly from the governmental budget, then from public-private partnerships, donations, subventions and, finally, by collecting the money from the entrance ticket. It is actually this kind of financing that some authors consider the quality criteria, which has been proved in this work on the example of the research made in Croatian museums. When the argument of financing is brought up, for every business object it is of the utmost importance to choose one of the pricing strategies. In the case of the museums, there are four strategies: Access pricing Strategy, Integrity Strategy, Utilitarian strategy, and the Idealist Strategy. Choosing just one of the aforementioned is done by taking into account on of the three parameters: organisational costs towards the visitor considering the experienced value, and goals of pricing based on the social and educational missions.