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master's thesis
Analitika na primjeru društvene mreže Instagram
2024. urn:nbn:hr:137:859466
Mesarić, Nadine
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Mesarić, N. (2024). Analitika na primjeru društvene mreže Instagram (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:859466

Mesarić, Nadine. "Analitika na primjeru društvene mreže Instagram." Master's thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:859466

Mesarić, Nadine. "Analitika na primjeru društvene mreže Instagram." Master's thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:859466

Mesarić, N. (2024). 'Analitika na primjeru društvene mreže Instagram', Master's thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:859466

Mesarić N. Analitika na primjeru društvene mreže Instagram [Master's thesis]. Pula: University of Pula; 2024 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:859466

N. Mesarić, "Analitika na primjeru društvene mreže Instagram", Master's thesis, University of Pula, Pula, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:137:859466

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Metadata
TitleAnalitika na primjeru društvene mreže Instagram
Title (english)Analytic on the example of the Instagram
AuthorNadine Mesarić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2024-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad analizira ulogu društvene mreže Instagram u digitalnom marketingu, s posebnim naglaskom na profil "C L É S – Croatian Fashion Brand". Cilj istraživanja bio je prikazati kako ova modna marka koristi Instagram kao alat za promociju, izgradnju brenda, te povećanje vidljivosti i interakcije s publikom. Analiza je obuhvatila različite aspekte Instagram marketinga, uključujući upotrebu influencera, vrste objava, te značaj hashtagova. Posebna pažnja posvećena je utjecaju kreativne kontrole... More koju influenceri imaju na sadržaj, kao i načinu na koji suradnje s influencerima doprinose rastu brenda. Rezultati istraživanja pokazali su da je Instagram izuzetno važna platforma za modne brendove poput "C L É S", te da pravilna upotreba ove mreže može značajno doprinijeti njihovom poslovnom uspjehu. Rad također ističe značaj praćenja analitičkih podataka na Instagramu kako bi se optimizirale marketinške strategije i postigli bolji poslovni rezultati. Less
Abstract (english)
This paper analyzes the role of the social media platform Instagram in digital marketing, with a specific focus on the profile "C L É S – Croatian Fashion Brand." The aim of the research was to demonstrate how this fashion brand utilizes Instagram as a tool for promotion, brand building, and increasing visibility and engagement with its audience. The analysis covered various aspects of Instagram marketing, including the use of influencers, types of posts, and the importance of hashtags.... More Special attention was given to the impact of creative control that influencers have over content, as well as how collaborations with influencers contribute to brand growth. The research results indicated that Instagram is an extremely important platform for fashion brands like "C L É S," and that proper use of this network can significantly contribute to their business success. The paper also highlights the importance of monitoring analytical data on Instagram to optimize marketing strategies and achieve better business outcomes Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:859466
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-01 09:14:49
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