Cultural competencies in international tourism constitute a complex array of skills and knowledge essential for effective and sensitive interaction with tourists from diverse cultural contexts. These competencies involve understanding cultural norms, values, and customs, which helps reduce intercultural misunderstandings and avoid cultural conflicts. The study demonstrates that well-developed cultural competencies enable tourism professionals to provide personalized services that meet the expectations and needs of visitors from various parts of the world, thereby enhancing the quality of the tourist experience and strengthening the reputation of destinations as culturally sensitive and market-adaptable. Furthermore, the study highlights how these competencies contribute to sustainable tourism by ensuring that tourism activities align with cultural resources and values. Cultural skills are also crucial for strategic management of global tourist flows and the development of competitive tourism products. Given globalization and increased cultural exchange, the study underscores the need for the continuous development and application of cultural competencies to meet the demands of more sophisticated and culturally diverse visitors. By linking theoretical research with practical examples and recommendations, the study provides guidelines for future research and policy development, contributes to a better understanding and management of cultural diversity in the global tourism environment, and aids in formulating strategies for enhancing cultural competencies in tourism.