This thesis explores the impact of e-innovations on the tourism sector, with a special focus on their application in the hospitality industry. The paper analyzes the theoretical foundations of innovation and the digitalization of tourism services, and through empirical research, examines how hotels utilize new technologies to enhance their services and operational efficiency. The work systematically presents the evolution of e-tourism, exploring key concepts such as online reservations, digital marketing, mobile applications, and virtual and augmented reality. Through case studies like the implementation of chatbots in the Hilton chain and smart check-in systems at YOTEL Singapore, the paper illustrates how technological innovations contribute to the efficiency of operations and guest satisfaction. The conducted research among hotels has shown a growing trend in investments in technologies such as smart rooms, IoT, and data analytics tools, which are crucial for enhancing the guest experience and optimizing operations. These results provide valuable insights for hotels and tourism operators, emphasizing the importance of strategic investments in technologies that shape the future of tourism. As technology continues to evolve, it is essential to adapt to new challenges, using innovations as a means to maintain competitiveness. In conclusion, the paper recommends that hotels strategically adopt technologies that directly improve the customer experience and optimize business processes, which is crucial for maintaining competitiveness in the rapidly changing market. Continuous staff education and regular evaluation of implemented innovations are also extremely important to ensure that technological investments achieve the desired results. E-innovations are shown not only as a trend but as a necessity that shapes the future of the tourism industry, creating new standards in hospitality and tourism.