Modern hospitality is facing dynamic changes driven by the rapid development of technology, particularly artificial intelligence, which is significantly transforming the way services are delivered and how hotels interact with guests. This paper analyzes the application of various AI solutions within the hotel sector, exploring how these innovative technologies are transforming traditional business models while simultaneously creating new opportunities for service improvement. Through descriptive and comparative analysis of specific cases of successful AI implementations in major hotel chains, the paper offers clear and practical recommendations for hotels seeking to enhance their competitiveness through digital transformation. These recommendations cover aspects such as service personalization, operational process optimization, and the enhancement of the guest experience. The aim of the paper is to provide a comprehensive overview of the current state and potential for the application of AI technologies in tourism and hospitality, with a special emphasis on analyzing the impact of their implementation on hotel competitiveness, business efficiency, and guest satisfaction. The paper also addresses ethical aspects and challenges related to the application of artificial intelligence, which is essential for understanding its role in shaping the future of the hotel sector. Lastly, the paper aims to identify key trends that will shape the future of hospitality and ensure sustainability in the new digital environment.