Travels inspired by films have been socially recognized only for the past twenty years, mainly due to Internet and TV platforms that dominate the 21st century and shape people's taste and ideas. Film is being considered as a very powerful media record that causes emotional and psychological vibrations and that combines two types of cultures: film culture and travel culture. Namely, through action and experience of the protagonists viewers sitting in a dark cinema observe the culture of a certain destination but also pay attention to the location where a certain film was shot. Between the big screen and the film location visit occurs first of all an emotion i.e. an experience related to the concept of film tourism because the viewer is attracted to the experience projected on the screen and that very experience results in motivation transforming him/her in a film tourist. Also, since travelling is a form of escapism, film locations serve as a recognizable value creating the internal (push) factors of the motivational cycle known as a wish for a personal achievement, escapism, meaning of life, fantasy or prestige. In other words, the desire for personal fulfilment is driven by emotions and travelling is seen as the only possible solution while the film functions as a kind of a promotional tool as well as a main indicator of one's direction of travel. The results stemming from these travels provide those tourist destinations that build their own image on popularity of a certain film. This is how the concept of film tourism was developed. Film serves as a promotional tool but also as an opportunity for those locations still in process of creating their own identities to be remembered in a movie and recognized as positive and possible travel destinations.