Cultural heritage is the public good of all humanity, belongs to each of us, and as such we have to protect and strive to transmit to future generations so that they can enjoy and learn from it. At international and national level, there are a number of conventions, laws, regulations, norms and strategic documents that define the protection process regulation of cultural property. What precedes the protection, and in some way followed by administrative, formal-legal protection, is the valorization or appreciation of the cultural property. The purpose of the process of valorization of the cultural heritage is to establish the value of the cultural heritage and to highlight its potential, with the aim of imroving the knowledge of cultural heritage, knowledge that has its socio-cultural and economic function. The management and conservation strategy for cultural property is defined by the Management Plan, which is based on pre-implemented valorisation by various stakeholders involved in the process of protection in order to achieve a balanced relationship between conservation and development. Through the prominent examples (Archaeological Park of Vižula in Medulin, the Amphitheater in Pula, the old town of Rovinj), emphasizes the involvement of experts from different fields of social, humanistic, technical and other sciences, as well as the active participation of local and regional self-government units and state institutions in protection of immovable cultural heritage.