Goal of this research was to determine analytics maturity level of small and medium enterprises in Istrian County in Croatia, data for which has been collected by an online survey that has been distributed to businesses via e-mail. Questions have been modeled in accordance with Davenports' DELTA framework and by standards set by research done in Ireland and another one in Belgium and Great Britain which were an inspiration for the research subject. Research results show that subject businesses find business analytics favorable and have positive attitude towards it. However, in reality the situation is different where analytics has turned out to be on low level, with a few exceptions. General rule is that analytics is performed by managers or other employees for whom analytics is not main field of work. Analytics is used primarily isolated or in particular tasks, without meaningful coordination, both in applying it and collecting the data for it. Based on that, level of analytics maturity has been determined to be in the first category of categorization presented in research done by Lismont et al. (2016.) in Belgium and Great Britain. That category is labeled „no analytics“ characterized by either lack of analytics whatsoever, or its use on a basic level without integration with other business processes. This categorization does not mean these enterprises are bad in business, just that analytics application is underwhelming, which also means that in future there is room for a lot of improvements, as long as these enterprises put their backs to it.