Hybrid artificial intelligence is currently one of the most efficient ways of using artificial intelligence where people and software work in synergy. The focus of this paper is researching the chatbot, as an example of hybrid artificial intelligence. The goals of this paper were to research what a chatbot is, how did it automatize certain activities in jobs across various industries, the level of complexity of developing a chatbot and what tasks can it take over from project managers in digital marketing. The mentioned goals were achieved through: • Describing the chatbot's history, its purpose and what types exist • Highlighting chatbot features that automatize certain activities in different industries and mentioning examples of chatbots that are used in day-to-day work • Defining what steps do companies need to take when implementing a chatbot so that its purpose and strategy is well defined and proven to be a good investment • Analyzing what are the daily tasks of project managers in digital marketing and comparing what activities can chatbots take over so that these are successfully completed. To achieve above-mentioned goals, the methods of deduction and induction, causal reasoning method, historical method, analysis method and synthesis method, abstraction method, practical experience, generalization method and descriptive modeling method were used. Using these methods, the main hypothesis of this paper was tested that came to the conclusion that a chatbot could not be a fit replacement for a project manager as it is missing people skills that are key to successfully perform in this job. Each of the necessary skills is described through daily scenarios that project managers interfere with. For each of these, it is analyzed how the chatbot technology could be of use. This paper also analyzes consumer feedback from the Gartner platform on chatbot platforms and applications that they are using in their day-to-day work. The paper is concluded with a list of expected upgrades on chatbot's features. It is a fact that chatbots still have room for improvement and that its role in business will become more important over time, but it will still dependent on human support.