Today's world is filled with a variety of information, but also the ways in which they can reach out to them. The business world does not lag behind in any of these trends, so the way to fight for the 'supremacy' 'or market leadership changed. Customers have become category with the most meaning, and therefore the biggest concern of businesses that want just to its customers to build their future on the business market. In other words, they are the most important resource of enterprises that require special care. Behind the word '' concern '' lies in a range of activities that the company is trying to implement in order to retain existing and acquire new customers. Sometimes it is a complete reorganization of the company and change the way the entire company is considering, it certainly does not represent an easy task and therefore should not be taken lightly. It is necessary to inform all employees of the company with a new strategy, to educate them on the proper way, and what is even more important to have it all to be accepted by the employees and to demonstrate a willingness to cooperate. When it comes to the company that offers the service, special attention is given to an internal marketing to customer relationship management. As the service impossible to see, to buy so take it home or generally possess, it dictated a change in the concept of the marketing mix because they have to include processes, the physical environment and people.