This paper will discuss management of anthropogenic environmental impacts. Today, the world is facing serious pollution-related problems, all of which are deserving. The inadequate and irresponsible behavior of each individual of these big companies has led to global warming and other problems that will have to face the generations afterwards. Economy and the environment have always been in touch with one another and over the centuries they have been trying to align this relationship. The state through environmental protection policy has a significant impact on environmental conservation by imposing instruments that will directly affect natural resources and the environment. Enterprises are also increasingly involved in environmental projects, and thus show their business as socially responsible. Being socially responsible does not only mean fulfilling legal obligations, but on a voluntary basis it accepts the principles of sustainability and invests in human capital, the community, and primarily in the environment and its protection. In the example of Coca Cola HBC Croatia, Maistra d.d. , Plive d.d. and Ericsson Nikola Tesla d.d.It is understandable that entrepreneurs are profitable and successful, and with this they realize a lot of production savings by taking care of ecology. Because the key to success lies in the preservation of natural resources and the environment to ensure future generations life in a clean and preserved environment.