Business enterprise in the conditions of modern economy implies continued market research for market segmentation, product development, sales, promotion campaigns and others. Market research is a planned and organized form of companies marketing activities with the aim of collecting information about consumers, non-consumers, prices, competition, distribution and market in which the company operates or intends to operate. Depending on the purpose of the research there are three basic types of research: investigative, descriptive and causal research. In situations when in the process of market research, a causal connection between two or more variables is required, the process of experiment is used, and when the indicators of consumption, consumer structure and other elements that describe and analyze market events are required, investigative and descriptive researches are used. Using an example of a company, this thesis explains how small and medium companies, which do not have a market research department, monitor and explore the market in order to strenghten its market position.