Istria is the leading tourist destination in the Republic of Croatia, but also one of the most successful on the Mediterranean and beyond. It stands out with her long tradition of tourism business, authentic attraction base, high quality of tourist services and the differentiated tourist products. This destination is divided into seven clusters. Each of them presents an integrated tourist product that contains several smaller products same character. In the context of Central Istria, rural tourism and agrotourism are the most significance products. Agritourism in Istria begins its developmend about 20 years ago. Due that, it is believed that it presents a modern tourism product that attracts more and more tourists in this tourist destination. Continously, it is a significant factor of the total tourist offer in Istria, but also in the Republic of Croatia. Its development in Istria has a significant importance in Tourism, but also in the economic, social and ecological aspects. After solving some specific problems and limitations in its development, in the future is expected intensify development of agrotourism in Istria as well as its importance in the tourist offer.