Advertising is one of the most powerful activities of any successful company. It connects manufacturers and consumers and aligns their common interests and needs. Every company that cares about their own success has been forced to invest certain resources and effort in advertising. Mass media have enormous influence on the formation of opinions, attitudes and behaviors of all people. When we talk about mass media, today's biggest role is the internet that is the fastest growing media ever. The Internet is the main means of searching, and therefore a showcase of supply and demand all over the world. Being present on the internet is the key to every business's quality business. There are numerous options the internet offers, and one of them is social networks. Social networks have become a central place where a billion people spend time on a daily basis. This fact was utilized by companies that use social networks to promote their own business. Marketing on social networks is almost an indispensable part of the communication strategy of successful businesses.