The title of this final work is: "Designing a cultural route as a tourist product - following The Journey through Dalmatia by Alberto Fortis." In the first part of the final work, the travel books are defined, and in the second part the travel history is depicted and the importance of the travel and literature connections explains what it's a travel and what a travel culture. The third part gives the historical view of Dalmatia through the visions of foreign authors (Dalmatian travel), from the Phoenician and Greek times to the modern times. In the fourth part the author presented an analysis of Alberto Fortis's life and his work "The journey through Dalmatia". In the last part, the work deals with the design of a cultural itinerary inspired by Alberta Fortis's "The journey through Dalmatia", with a preview of the definitions of cultural routes and itineraries. This itinerary was made according to one part of the trip that was made by naturalist Alberto Fortis and thus acquainted our regions. The design of the itinerary is carried out for the purpose of valorising the elements of common heritage and identity both Mediterranean and European, with the purpose of offering a variety of attractions such as original attractions and experiences during the itinerary. By creating such cultural and tourist itineraries, Croatia would become a country that creates unique and recognizable identity for its cultural and tourist destination, which would attract even more visitors.