Through public relations the company excercises the specific form of planned and premeditated strategic communication with customers are left, establishing and maintaining business relations with the environment that includes all its business take holders, from customers to suppliers and business partners, and the overall45 strategic goal of these activities is to create space for a positive positive business of pulsity and to create a positive reputation and image in the public about the business of a company. Except mentioned above its positive effects, public relations allow companies to perform in the public if negative aspects of its business happened, with aim to justify the negative connotations that have been brought about in entrepreneurship.The aim of the final paper is to explore the theoretical attitudes of public relations and then to specify in the application part of the Bayer example. The purpose of the paper is to prove the importance of public relations, both theoretically and in the context of Bayer's business, so that it can explicitly say that it created and that this company depends on the public's relations with the public, because exactly by them Bayer forms its picture in public and reputation for which it seeks optimal valorization in the eyes of public who is interested for its products.