Although young scientific – marketing discipline behavior of buyers is considered extremely important for the business. Recognising customers needs at the earliest stage contributes to the organization's strong market position over competition, as well as the creation of unique and quality business strategies. Customer purchasing decisions are never made by the buyer alone. Social factors, personal factors and psychological factors that are interconnected strongly affect each buyer's decisions. The subject of this study is the influence of Covid-19 disease on the behavior of the contemporary buyer, and how the pandemic affected the buyer, the economy and digital marketing. The numerous changes and restrictions the pandemic has contributed have caused deep consequences that will cointinue to feel for a long time. Of great importance in the business world in the pandemic was the Internet; digital marketing, which experienced a large increase, as well as all organizations that were familiar with the work online even before the pandemic Covid-19, while others had to adapt fast. The aim of this paper is to investigate changes in the behaviour of contemporary buyer caused by pandemic and pandemic life so far. For the purpose of the paper, primary resarch was used, a survey.