The main goal of this thesis is to provide information and opinions of a specific group of customers such as students through research on their experiences with traders. Consumers have changed significantly over the last century and so have their shopping habits, desires, needs, and preferences. Research has shown that Generation Z is geared towards modern technologies and buys products online to a greater extent than was the case with some previous generations. Also, the data in the research showed that students in Croatia don’t have much trust in consumer protection associations, while the situation with trust in the law is in a better position. The development of technology has made available some products and services that were not available before, it has accelerated the delivery process and as a result, consumer needs and desire are grown to a higher level as today's competition operates not only in the local market but also globally. Today, competitors don’t have any boundaries. With the development of technology, there is also a bad side, which is an increased risk for security, fraud, deception, and similar negative things. More regulated systems, such as the European Union, provides greater protection of consumer rights. The consumer today has much more options on how to protect his rights than ever before. The situation is not great everywhere, so third countries have far more problems and the consumer can achieve full protection of consumers rights If he buys a product or services at the territory of the European Union.