Promotion is a dynamic instrument that serves to inform consumers about the availability of a product or service. A reaction that gives consumers is response to the information received. The organization should study well the entire market and opportunities in order for the company to act in a targeted manner to current and future consumers. The organization needs to know how to manage promotional activities that contain elements such as specific strategies, publicity, promotional goals, content creation and message structures. The important role of marketing experts is to choose the media through which they want to advertise. Today, the promotion is everywhere around us. It is on the streets, the internet, television and radio. Hrvatski telekom is leader in telecommunications market, which is proof that promotional activities are being done through various media. He has a very professional approach to all promotion instruments and is very active in promotional activities on the market.