In modern times, there are intense and dynamic changes in the tourism market. Tourist demand has changed and selective forms are gaining more and more value and resources each destination is investing in cultural tourism. For many years, the tourist offer was based on the sun and the sea, but the time has come when visitors are increasingly attracted by natural and cultural heritage. Cultural resources that abound in Croatia and also Istria can enrich the quality and image of the tourist offer. Hence the meaning of this final paper which indicates the importance of the development of cultural heritage and the development of new tourist facilities in the destination, an environment like the Municipality of Svetvinčenat whose potential is considered in the paper and indicates positive economic and socio-cultural effects. The focus is on cultural tourism as one of the selective forms of tourism with great development opportunities. The mentioned products in the work must be based on creativity, recognizability and authenticity, and at the same time they require investment and work based on the creation of new tourist brands. The municipality of Svetvinčenat as a small rural area in the Istrian County, a place with a medieval castle Morosini Grimani and an authentic Renaissance square and various events has exceptional potential for the development of cultural tourism, which is supported by data in this final paper. It is important to mention the identification of the need for additional tourism investments, the creation of tourism products and the definition of a long-term vision for the development of the Municipality of Svetvinčenat, which is based on cultural tourism. That is why, through the chapters of this final paper, it is confirmed that for the development of cultural tourism, cultural tourism of Svetvincenat, it is necessary to activate marketing and management aspects, systematic work and investments based on long-term development of the environment.