The City of Rijeka is the administrative center of the Primorje-Gorski Kotar County and due to its favorable geographical position it has developed into one of the largest European ports and has become an industrial center. The beginning of the development of tourism in the city can be seen in the middle of the 19th century and even before the First World War the construction of hotels developed business and transit tourism. The pronounced seasonality in tourism required certain changes in the tourist offer. Mass tourism "sun and sea" is complemented by various entertainment events, sporting events and the opening of entertainment clubs but Rijeka was still a city that guests briefly visited in transit to other destinations. The city of rich cultural and historical heritage, by increasing accommodation capacity in private accommodation, enriching the gastronomic offer, building sports and recreational centers and events, has grown into a tourist center that develops specific forms of tourism. The development of religious, congress, city, event and cultural tourism is in line with the development strategies of the City of Rijeka and the nomination for the European Capital of Culture in 2020 which brought a real boom in cultural tourism that has always had a basis for development factors. By branding the destination and introducing innovative technologies and sustainability the City of Rijeka should become a destination with a tourist offer based on natural and cultural resources that do not depend on the season.