Landmark hotel is an accommodation facility that stands out in a certain destination due to its history, culture, modern design or some other authentic factor. Landmark hotels can help increase social benefits such as preserving cultural heritage, supporting a sense of place and local identity. Landmark hotels contribute to the preservation of cultural and historical heritage through the renovation and maintenance of historical buildings. Also, Landmark hotels can be buildings of modern architecture that stand out with their design, architecture and implemented modern facilities, thus helping to make the destination in which they are located recognizable. Design in architecture has undoubtedly become one of the key tools in promoting a tourist destination and creating a recognizable symbol in tourism. Accordingly, a special sense for the local environment became an instrumental solution in creating a unique story about the hotel within the natural and cultural environment. As a challenge to innovation and competitiveness, design in architecture becomes one of the important endeavors in achieving diversity and innovation in today's competitive environment of the tourist market.