The car is one of the inventions without which we can hardly imagine everyday life nowadays. The first cars appeared already at the end of the nineteenth century, and they experienced their expansion in the twentieth century. In the first half of that century, the process of motorization and development of the automobile industry began in Western European countries and the USA. However, Yugoslavia experienced its full expansion only after the Second World War. In the 1960s and 1970s, the Yugoslav society learned about all the advantages of owning a car and the freedom it provides. There is a rapid motorization of society, the development of accompanying infrastructure, as well as major social and cultural changes. The factory Crvena Zastava begins cooperation with the Italian Fiat and soon becomes the leader on the Yugoslav market. The cult fićo car becomes a symbol of motorization and the new society, and an unforgettable part of family memories. At the beginning of the seventies, Zastava presented the model Zastava 101, which became its best-selling model in history with more than a million copies. A decade later, Zastava presented its Yugo 45, a car that brought the factory from Kragujevac world fame. In addition to the popular Zastava models, there were other cars on Yugoslav roads, such as the Volkswagen Beetle, Renault 4 and Citroen GS, which are the result of the work of local car factories. The master thesis follows the process of motorization, the development of the automobile industry and their impact on everyday life on the bases of literature and several Yugoslav automotive magazines.