The County of Istria plays a very important role in the tourist traffic of the Republic of Croatia. Also, Istria is one of the most visited destinations in Croatia, and has strengthened its position on the international tourist market. In order to remain a competitive destination, Istria is constantly working on expanding and enriching its tourist offer and perfecting its tourist product. Among other things, it tries to achieve this through the development of selective forms of tourism in its area. At the same time, through the development of selective tourism, an effort is made to extend the season, i.e. to provide tourists with an interesting and quality offer throughout the year. Today, it can be said that all forms of selective tourism are represented in Istria, with the fact that some are more successful, while others need additional work. With the aim of the highest possible development of selective forms of tourism, the Master Plan for the Development of the Istrian County was adopted, which defines the objectives of the region and concrete measures for their realization.