The topic of the thesis deals with Tourism of the Istrian County. Tourism is a phenomenon of inevitable cultural contact that has its positive and negative consequences. More intensive development of tourism in Istria began after the Second World War. From then until today, Istrian tourism has gone through numerous development stages and many types of tourism have developed, and the tourist's stay itself has been enriched with various contents. The County of Istria has natural predispositions, human resources and traditions that make it a very attractive area, both for living and for developing and successfully engaging in a large number of activities. A favorable geographical location and good road connections with the rest of Europe make Istria an attractive and popular destination. The County of Istria also abounds with a large number of manifestations and traditional events, which greatly contribute to the preservation and valorization of cultural heritage.