In today’s technologically advanced world, technology significantly impacts everyday life and business practices, bringing about substantial changes in the way consumers approach their purchasing decisions. The development of technology, particularly in the context of social media, has transformed traditional approaches to consumer behavior, enabling consumers to remain in constant contact with new trends and information. Social media has become a key factor in shaping consumer attitudes and behaviors, creating new desires and needs that directly influence purchasing decisions. Through social media, consumers are continuously exposed to new trends, products, and services, which significantly shapes their preferences and decisions. These digital platforms facilitate the rapid and efficient distribution of information, which can increase interest in specific products or services but can also raise doubts and alter trust in online shopping. While online shopping is growing globally, the level of trust in this type of shopping can vary significantly depending on the region, market, and available security measures. This paper analyzes the impact of social media on consumer behavior, highlighting how digital trends and online interactions shape their purchasing decisions.