Innovations and various innovative trends contributed to a large extent, and continue to contribute to the stronger and more frequent development of tourism as a whole and other activities that make it up. Constant work on improving the performance of certain activities within tourism contributes to greater novelties on the tourist market and thus increases the range of products and services offered to the tourist, while the tourist feels more valuable and important in the overall process. It is important for today's tourist to get the maximum possible volume of service and the best possible treatment for the value of money. Because of the fast and transit time in which tourism takes place today, activities in certain fields practically have no right to make mistakes, for the reason that the competition has never been greater, and the tourist has never been more aware than it is today, therefore companies must strive to provide some kind of unique experience, as it would not be replaced by a competitor with a similar offer. Innovations are constant on the market, and new ones are considered daily to maximize business. It is not realistic to expect that every innovation idea will be implemented in the operations of a company or organization, but it must not even happen that they are lacking. Tourism has found itself very well in symbiosis with innovations and innovative trends, because the constant development of innovations creates a constant desire of tourists to move away from routine and stale processes, which is very suitable for tourist entities in order to test new processes and products, some of which may turn the entire business for the better. Due to the great technological awareness of today's tourists, technological innovations have come as an interesting opposition to some outdated forms of tourism, and they are shaping tourism in a different direction. As far as other tourism activities are concerned, in the case of the work of the restaurateur, innovations are welcome and the implementation of some is already normal, but the restaurateur, unlike the hotel industry, for example, still predominantly functions in the classic way, without excessive technological innovations that are inserted into business process. Restaurateurs follow innovation trends, but with a great deal of caution and some sort of limit to their use, because food and socialization are still most important to people, more than technological equipment, as was seen from the above research.