The changes that tourism has created through the years has greatly caused the appearance and the image of the destinations. They also created new destinations and through the development of technology they could have connected and developed better and reached to the rest of the world. The difference in tourism of the new era is in the individualization of the consumer. The new tourists, unlike the previous ones, that consumed predictable and massive journeys, now behave unpredictable and they are in favour of modern trends like last minute reservations, city break offers, taylor made arrangements that are created to suit the consumer, giving the additional value to the product. With the popularisation of the social networks (Facebook, Twitter..) the interactions between the consumers are common, where they create impressions, compare the prices and etc. which show the integration of the market. The changes caused by the digital technology lead to the disintermediation, which means partially leaving the mediator, and forming direct exchange and purchase of products and services via Internet. After the reactions of the offer and adjustment of the touristic mediators, the term reintermediation as the re-entering of the mediators is introduced. Bidders of the offers in the touristic market can come to the clients with the direct distribution or indirect distribution of the services on the touristic market. Because of the strengthening of the competitiveness on the touristic market and making the suitable conditions of the business, touristic mediators (agents) are recognising more joining, specialisation as a key to the surviving on market, as the example of the principle of the socially responsible business.