Corporate social responsibility is becoming long-term success of companies, and a strategy that built the company helps to achieve competitiveness and better business results. Topic of the dissertation is corporate social responsibility in the example of Coca-Cola HBC Croatia. For the purpose of presenting and understanding above, it has been used the benefit research about the world famous soft drink through history, until the founding in Republic Croatia. In the dissertation are given the essential characteristics of the company, and special attention is focused on social responsibility above company and its activities. Coca-Cola HBC, is the company that highest profit earns from the sale of the original beverage, Coca-Cola.From one side, the company is a seriously enterprise that all of its attention and business, and the way that it works, directs in to the environment and its protection, employees, customers, consumers, suppliers, market, and the community, while on the other side it is producting and encourages the product that affects negative on health. Social responsibility is a wide concept, praiseworthy strategy, but unfortunately still not enough represented and insufficiently understood in business world. Companies, which are implementing strategy in their business, carry out all the activities and promote social responsibility, they are directing the term of social responsibility to the concept that is useful to the entire community.