This paper deals with the analysis and research of Siciliy's touristic potential with special reference to its natural and cultural attractions. Sicily is an island endowed with great natural resources, protected nature, landscapes and sceneries, traditions ond cultural heritage recognized by UNESCO. Sicily consists of nine provinces and each of them is full of natural, cultural, historical, and archeaological attractions. Mount Etna volcano and Stromboli island, the Aeolian Islands, as well as many other nature parks and reserves, numerous remains of Greek, Roman, Norman, Arabic, Catalan and other cultures that once ruled the island, excellently preserved architectural heritage, plenty of museums ond galleries with world art masterpieces - all that suggests that Sicily has more to offer than just an ordinary Mediterranean tourism developed due to its endless beaches, clean sea and moderate climate. In a relatively small space of the island of Sicily, tourists can learn about its interesting history, see one of the few remaining active volcanoes in Europe and, thanks to the mixture of different cultures, enjoy specific food and wines, along with various festivals and rich nightlife.