Events are extremely important for attracting tourists and for improving their satisfaction with the destination, both in the main season and beyond the main season. Events provide an unique destination experience and contribute to the creation of its image. Through event management, it is possible to provide an authentical destination experience and increase the value of the cultural assets of the destination. All types of events have a positive impact on the revenues of the local community, which comes from additional tourist consumption at the time of the event.Many touristsvisit the destination exclusively for the event, but there are also those who choose the destination for other reasons and they visit the events because they represent an additional tourist offer. Visitors who are satisfied with the event ensure the promotion of the event and the destination itself. The so called promotion "mouth to mouth" has great importance in tourism. Event marketing is an important component of marketing in tourism, because it manages the creation of events, its promotion and placement on the tourist market through the four marketing tools. In these activities, the main role belong to the event management, whose mission is to plan and organize events as well as to ensure the quality of the event and its long-term sustainability.