Research in the thesis called 'Tourist valorization of aromatic cultures in contemporary tourism' analyzes the importance of stakeholders in the evaluation and implementation of aromatic cultures in contemporary forms of tourism. By using tourist valorization of aromatic cultures it is possible to manage resources through the adjustment of economic, social and aesthetic needs of these resources to modern trends of tourism, primarily the new needs of sophisticated tourists. The importance and the recognition of aromatic crops (existing or potential resources) creates conditions for cultural integration, which has been proven in this research. The research proves that in the future tourism, the offer of creativity and emotions will create the lifestyle of an individual which requires the promotion of new cultural tourism products. Aromatic cultures are a multiple potential for development through synergy processes of various selective forms of tourism. Innovation and attractiveness in accordance with sustainable development will restore awareness of the synergy of man and nature. Raising awareness of the local community and various institutions and their networking and connectivity will encourage the development of quality tourism product. This will improve the long-term tourism destination management and reduce the system indifference and the lack of standardization in accordance with international criteria.